GTA IV breaks entertainment launch records

"Released on Tuesday, April 29th, Grand Theft Auto IV, the critically acclaimed video game, has sold through to consumers approximately 6 million units globally with an estimated retail value of more than $500 million in the first week.

Grand Theft Auto IV sold approximately 3.6 million units on its opening day with a retail value of approximately $310 million globally."

Take-Two Interactive Announces Rockstar Games' Grand Theft Auto IV Breaks Entertainment Launch Records