Tuesday, December 11, 2007

Introversions thoughts about piracy and DRM

First some semi-anecdotal information : there were at least ten times as many pirate copies of Uplink and Darwinia as there were legitimate sales. How do we know? Patches available on our website which only work on the full games have been downloaded more than ten times the sales totals of their games.

Now hard-line corporate types will tell you this means they've lost 10 x sales x price million dollars based on this, but thats just nonsense. Would all 10 of those 11 users have ever bought the game? No, of course not. But 1 out of 10 of them might, and that would have doubled our sales and made us very happy devs indeed.
Copy Protection DRM

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