Amusing Super Mario Galaxy message

How do we crack the subtle code contained in the image to discover the juicy gay treasure within? It's very simple, actually. Look at the text above, and pay attention to the letters used to spell out our vulgar convolution. Every letter of UR MR GAY has a little starry sparkle on it, while the other letters are blessed not in such a manner. Under the weight of such evidence, how can we not draw the conclusion that Nintendo is made up of hardcore homophobes who think we are all Mr. Gays?

UR MR GAY! Super Mario Galaxy artwork holds a mirror to your homosexuality