Bioware hired machinima artists for Mass Effect

In their effort to create the most cinematic title gamers have ever seen, the "Mass Effect" development studio, BioWare, has hired people who make movies out of video games — not the film directors who brought the world "Doom" and "BloodRayne" movies, but the people who actually turn games into virtual movie sets: machinima makers.

"There are times when you reflect on the works you do and say, 'Yeah, this kind of is pushing the limits and it's bringing something new,' " Paul Marino, one of those machinima makers, told MTV News in a recent interview.

'Mass Effect,' A Game With An Unusual Cinematic Touch