Thoughts on EA's $2 billion bid for Take Two

"While everyone seems to be focusing on Grand Theft Auto 4, however, there is another important piece of this puzzle that cannot be ignored: Take Two, which owns 2K Sports, is the only other power player in sports gaming on the market.

EA has just extended its exclusive deal with the NFL until 2013, and an acquisition of Take Two would put EA in control of the only strong competitor left in sports gaming."

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"EA may claim that it's not rattled by the power of the Activision/Vivendi merger, but this acquisition would give EA unprecedented power over sports gaming, and would allow the company to add BioShock, Bully, Midnight Club, and of course the Grand Theft Auto series to its already impressive stable of games."

EA's $2 billion bid for Take Two bad news for sports gaming